Creative Direction Questionnaire
In the beginning stages of every brand + website project, I like to put together a creative direction, which is basically a summary of your brand + website vision, goals, audience and ideas on how we can use design to speak to them. This is really important because we want to make sure that we’re both on the same page visually before I start sketching out ideas. By focusing on these things first, we’re able to keep your brand’s heart and soul at the center of what we create and let it guide us throughout the rest of the project.
Feel free to take your time thinking on these questions. Ask yourself what feels right and what you think your audience/community will feel a strong connection with.